Digital Marketing
Case Studies
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City Express Hotels partnered with Toucan Insights to understand guest consumption patterns across their properties. Using these insights, we developed and launched a targeted digital marketing strategy aimed at attracting non-business travelers. The result: a 100% boost in organic traffic, climbing to 410,000 monthly visits.
WA Technology partnered with Toucan Insights to better understand the global online gambling market and player behavior. With over 3,000 games in its portfolio, the company needed strategic direction to succeed in key regions. Our research uncovered critical insights that led to targeted digital updates and market-specific strategies, positioning the brand for growth in a competitive landscape.
Neon Buddha reached out to Toucan Insights to better understand their customer base in the U.S. and Canada. We conducted in-depth marketing research to segment their target audience in each country and performed a full digital audit of their website and social media. Using these insights, we recommended key e-commerce improvements to strengthen their online offer and drive sales. Within six months of implementation, website traffic doubled.
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Dale Kietzman University partnered with Toucan Insights to better understand student audiences in Utah, California, and across 31 African countries. We conducted extensive research to identify the specific needs and concerns of each segment. Based on our findings, we provided clear recommendations for improving their website, social media presence, and advertising efforts to better connect with prospective students in these regions.
