Hotel Marketing Agency
As featured in
Hotel Marketing Agency | Hospitality Marketing Agency
What is Hotel Marketing and why do you need it?
Hotel marketing involves strategically positioning your hotel to reach the ideal audience, at the optimal time, with compelling messages that encourage them to choose your establishment over competitors. This approach ensures your hotel captures the attention of potential guests when they are most likely to book.
A successful hotel marketing strategy combines various elements, such as search engine optimization (SEO), social media engagement, and targeted advertising.
Utilizing SEO helps your hotel appear in relevant search results, increasing visibility among travelers actively seeking accommodation. Engaging on social media platforms allows you to connect with potential guests, share unique aspects of your hotel, and create a community around your brand.
Furthermore, personalized marketing efforts, such as email campaigns and loyalty programs, play a crucial role in retaining past guests and attracting new ones.
By understanding guest preferences and behaviors, hotels can tailor their messages to address specific needs and interests, fostering a sense of connection and loyalty.
Overall, a comprehensive hotel marketing strategy ensures your hotel stands out in a competitive market, attracting more bookings and enhancing guest satisfaction.
Toucan Insights hotel marketing agency has designed digital marketing strategies for hospitality and tourism firms that have earned the agency the prestigious "Best Specialist Hospitality Marketing Agency 2020" award, granted by the British business magazine EU Business News.
Our hotel marketing agency provides comprehensive hospitality marketing support for both independent and large hotel chains.
Through our hotel marketing agency, we help hotels to thoroughly understand the market in which they operate as well as the variables that affect demand generation with the aim of better understanding the guests they serve.
We do this by offering bespoke marketing for hospitality and tourism service packages that include:
How can Toucan Insights Hotel Marketing Agency help you boost your Hospitality Marketing?
Toucan Insights, through its Hotel Marketing Agency, knows inside out the characteristics of this complex industry and its sales segments (corporate and leisure travelers, MICE, OTA's, and traditional agencies).
Our hotel marketing agency focuses on providing hotels with a granular analysis and bespoke marketing strategies for each sales channel (Corporate, Travel agencies, OTA, and Events), which are key to addressing the needs of each type of guest.
At Toucan Insights, we leverage our decision-making by incorporating into the marketing research phase key elements that include:
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Business Cases
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Consumer Mapping
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Consumer Preferences & Trends
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Social Monitoring and Social Listening
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Culture Affecting the Target Market
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Competitive Set Analysis
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Analysis of the Correlational Variables Affecting Your Target Guests
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Pricing, Sales, & Business Strategy
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Identification of Potential Markets & Consumers
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Future Scenario Modeling of Hospitality Marketing
Book your Consultation with our Hotel Marketing Agency today!
At Toucan Insights, our hotel marketing agency's mission is to help hotels create and execute effective marketing strategies that drive bookings, enhance brand awareness, and improve guest satisfaction.
By following our step-by-step process, we ensure that hotels can navigate the competitive hospitality market with confidence and achieve sustainable growth.
Client's Testimonials
We contacted Toucan Insights to relaunch our branding and e-commerce. They conducted detailed consumer research and helped us define our clientele.
Thanks to recommendations and implementations made by Toucan, we were able to develop a new content marketing strategy and optimize our SEO, which increased organic traffic. I highly recommend Toucan Insights' services.
Lindsay Pinkerton | VP Sales & Marketing
Neon Buddha
Fashion | USA & Canada
Step by Step
How Toucan Insights Hotel Marketing Agency works, step by step.
Step 1. Initial Consultation | Hotel Marketing Agency
Objective: Understand your hotel's goals, target audience, and unique selling points.
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Client Meeting: At Toucan Insights, our process begins with an in-depth meeting where we discuss your hotel’s objectives, target audience, and unique features. This initial consultation helps us, as your dedicated hotel marketing agency, to understand your market, specific needs, and aspirations.
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Needs Assessment: We conduct a thorough needs assessment to identify the specific marketing requirements and expectations you have.
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Market Research: We perform market research to understand industry trends, competitor strategies, and market opportunities in the hospitality sector.
